It is the next step after defining our product or service
and who those things are designed for.
In other words, get the word out.
No business, no matter what industry, bricks and mortar or online, can exist without it.
“Who” is huge but so is knowing what you want those “who”s to do.
Do you want them to buy? Call you? Refer you? Get behind your mission? Adopt a ferret?
Each action you want them to take requires a specific strategy.
In marketing, there is strategy and there are tactics.
With so many tactics available how do you know which ones to use? And in which order?
Once you’ve picked your marketing vehicles, it’s time to get good at them.
I’ve created The Great Marketing Debate Video Summit to answer all those questions. I gathered 20 experts in online and offline marketing to teach on their expertise and leave you with their top tips to help you make your marketing more profitable.
Marketing isn’t sales, but it drives those conversations and makes a healthy bottom line possible.
And if you are new to me, you’ll find out that I love healthy debate. Everyone I interview may not agree with everyone else about what’s the best tactic to use or the “one must-have” in your marketing arsenal.